Business Plan Assignment Example | Topics and Well Written Essays - 5000 words

Business Plan - Assignment Example It is projected that the company can be able to fulfil its predetermined business targets by following the aforementioned aspects at large. Table of Contents Executive Summary 2 Introduction and Background of the Venture and Management Team 4 Background of the Venture 5 Management Team 5 Main Objective of the Proposed Business Plan 6 Marketing Section – Including Market Research & the Marketing Mix 7 Market Research 7 Marketing Mix 9 Competition 13 Operations Section - Including Manufacturing & Physical Distribution 15 Manufacturing 15 Physical Distribution 19 Financial Section 22 Source of Finance 22 Financial Goals 22 Income Statement 23 24 Projected Profit & Loss 25 Break-Even Analysis 25 Implementation Time Table 26 Conclusion 27 References 29 Introduction and Background of the Venture and Management Team A business plan is often regarded as a crucial step for an entrepreneur intending to inaugurate a new business venture or expand the existing business unit at a newly loc ated marketplace. It essentially plays the role of a guide to the various operations of the organisation within the marketplace (Tiffany & Peterson, 2011). In order to demonstrate a viable business structure, the business plan reflects a clear depiction of the business including its offerings, sales and marketing strategies, information of management groups and their roles along with making a prediction of the financial forecast for succeeding few years that the organisation will take into concern (Analoui & Karami, 2003). Moreover, in order to demonstrate the viability of the overall business design, it is also important for the organisation to identify the specific market for the products and services, find out the competitive advantages as well as to evaluate the cost and profit margins of the business (GRANT finder Ltd., n.d.). With regard to the notion of business plan, the primary objective of this study is to prepare an effective business plan for XYZ Company concerning the p ractice of manufacturing and marketing of electronic dash duster product especially for the car care and aftermarket accessories segment in Australia. Background of the Venture XYZ Company intends to commence its business operations as a small competitive car care product manufacturer in Australia. The company would aim to perform a competitive role in the Australian car care product market through rendering a range of innovative and creative products to the customers. Moreover, the company would also like to build a respected position through its exceptional marketing and promotional campaigns which further would enable the company to execute its activities efficiently in the respective industry. The business processes of the company will be highly focused on manufacturing innovative car care products which would offer substantial benefits for the customers. Moreover, the manufacturing process of XYZ would be focused on providing adequate facilities to its ultimate customers in ter ms of maintaining their cars in an efficient manner. Management Team XYZ aims to establish itself as a pioneer in the field of innovative product offerings in the Australian car care aftermarket industry. The company will be incorporated with the aid of a well-built management team with a feasible number of staff in its different

Zaha Hadid's Dongdaemun Design Plaza (DDP) in Seoul, South Korea Research Paper

Zaha Hadid's Dongdaemun Design Plaza (DDP) in Seoul, South Korea - Research Paper Example Modeled as a modern cultural hub, Dongdaemun Design Plaza (DDP) revolves around old and ancient city walls which facilitate a new type of interaction between the new and the old while creating a civic space in the process for the city. The cultural multipurpose complex in Seoul South Korea was opened officially in March 2014. Samsung C&T built it whereas Zaha Hadid Architects designed it for its client, the Seoul Metropolitan Government. Dongdaemun Design Plaza (DDP) is the biggest irregular three dimensional and irregular shaped building in the world.1 Zaha Hadid Architects (ZHA) ‘s metonymic landscape design emerged as the international competition winner under the design category back in August 2007 and the project has come to fruition. Construction work was completed in November 2013 having commenced in April 2009. The 931,874 sq ft (86, 574 sq m) multicultural complex is composed of educational facilities, a museum ,library and a sky lounge. Moreover, it has a retail space of 322,917sq ft (30,000 sq m) and a 322, 917sq ft (30, 000 sq m) park.2 The building’s theme revolves around a traditional Korean garden design style that interweaves the culture of South Korea into the complex’s fibre. â€Å"Within the urban environment of Dongdaemun is a new park. It will act as a refugee haven for the people of Dongdaemun in addition to it being a place for relaxation,† implied ZHA. The South Korea government hopes that the new flashy complex and its nearby public park will attract a lot of its citizens much like South Korea’s first or initial sports stadium which was originally located on the DPP site. The construction and completion of the project established a cultural and design hub in the country’s capital. The project hit several snags during its construction phase since it commenced in 2007. It was initially planned by the former Seoul Mayor Oh Se-Hoon, and it faced indefinite